According to the latest shopper intelligence from Catalina, center store categories remain strong, with 60 annual trips per shopper per store. Catalina’s new shopper and trip-based research offers an insightful look at how shopper motivations are impacting volume and trips.
Marketers are turning to behavioral economics to gain a deeper understanding of how consumers shop and to exert more in uence over their purchase decisions.
This white paper addresses some of the design, shopper communication and project management challenges posed retail-product packaging designed to help sell the product
