Institute White Papers
A collection of Path to Purchase Institute White Papers produced in collaboration with industry partners
White Paper Downloads
According to the latest shopper intelligence from Catalina, center store categories remain strong, with 60 annual trips per shopper per store.
This white paper looks at how marketers can benefit by filling critical gaps in their online datasets.
Marketers are turning to behavioral economics to gain a deeper understanding of how consumers shop and to exert more in uence over their purchase decisions.
This white paper addresses some of the design, shopper communication and project management challenges posed retail-product packaging designed to help sell the product