Institute White Papers
A collection of Path to Purchase Institute White Papers produced in collaboration with industry partners
White Paper Downloads
Purchase Data Report: How is Grocery Spend Changing across Meal Kits, Discount, Traditional, Specialty, and Delivery?
In this report, Cardlytics takes a look at real grocery spend across on-demand, delivery, traditional, specialty and discount to highlight the spend trends marketers need to know to increase their bot
According to the latest shopper intelligence from Catalina, center store categories remain strong, with 60 annual trips per shopper per store.
Learn how leading brands are restructuring their teams, ditching spreadsheets, and reallocating budget to win digital in 2018.
This 2017 study by HelloWorld covers digital promotions that best motivate shoppers, the role of data in post-purchase campaigns, and incentivizing app downloads for mobile engagement.
Let’s face it: Very few innovations come to CPG marketing without causing at least a bit of disruption and confusion.
This white paper looks at how marketers can benefit by filling critical gaps in their online datasets.
This white paper explores Nielsen's “Shopper Essentials Suite” comparing online and offline shopping behaviors.
This white paper explores new research that taps into the mindsets of online grocery shoppers and uncovers many of the triggers that drive their impulse purchases.
CPG merchandising executives weigh in on P-O-P spending patterns, program management, tech innovation and in-store merchandising’s future.
Marketers are turning to behavioral economics to gain a deeper understanding of how consumers shop and to exert more in uence over their purchase decisions.
Connecting the dots toward a deeper understanding of customers.
This white paper addresses some of the design, shopper communication and project management challenges posed retail-product packaging designed to help sell the product
Interactive Playbooks and Guides
The 2018 E-Commerce Intelligence wall chart spotlights the e-commerce capabilities of top retailers building a seamless omnichannel shopping experience.
This promotional calendar originally inserted in the September 2017 issue of Shopper Marketing identifies the major seasonal promotions at 11 key retailers.
The Digital Shopper Marketing Landscape 2017 identifies hundreds of digital solution providers along the path to purchase.
The Shopper Marketing Digital Collaboration Playbook identifies the collaborative opportunities along the path to purchase at key retailers.
The Institute’s 2017 “Retailer Receptivity Guide” wall chart reveals how 49 in-store marketing tactics are received (or not) by 15 major U.S. chains.
The sixth edition of the Path to Purchase Glossary includes nearly 800 shopper marketing-related terms and visuals drawn from the ever-evolving disciplines of merchandising, consumer an