Digital Shopper Marketing Landscape 2017

7/25/2017

The Digital Shopper Marketing Landscape 2017, originally inserted into the July 2017 issue of Shopper Marketing magazine, identifies hundreds of digital solution providers along the path to purchase. The landscape was produced in collaboration with RevTrax.

Browse the Interactive Digital Shopper Marketing Landscape 2017.

Henkel Divests Retailer Brands Business

Henkel is selling its retailer brands business in North America, which includes detergent, fabric finisher and dishwashing categories, as part of its larger portfolio optimization strategy.

PepsiCo, Hershey, Mondelez Say Mindful Snacking on Trend as Consumers Prioritize Health & Wellness

Mindful snacking is on trend. While it’s not necessarily driven by the increasing usage of GLP-1 medications, CPGs are keeping an eye on both of these consumer behaviors and catering to the wellness-aware crowd.

CPGs Can Harness AI to Attain and Keep Consumer Loyalty: Study

Brand loyalty is far from a given, particularly in today’s hyper-competitive marketplace. In fact, more than half (57%) of shoppers don’t feel committed to the consumer product brands they buy regularly, according to a recent SAP survey.

Henkel’s IoT Laundry Concept May Hit Retail in 2-3 Years

Will shoppers buy three bottles of laundry detergent instead of one if it means a better and more eco-friendly experience? Henkel thinks they might.

CPGs’ Shared Vision for AI and How To Get There

It's been more than two years since the dawn of the GenAI revolution. Where does the CPG industry stand with AI? And where does it look like it’s headed?