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Marketing Tactics

  • Unlocking Millennial Buying Power with AI

    Artificial intelligence can help consumer goods companies better understand and engage with those increasingly elusive — but critically important — Millennials.
  • Tip of the Spear Tech: Flashfood

    Rise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: expiring-product deal broker Flashfood.
  • Bay Cities Wins Gold for Best P-O-P Display

    Bay Cities, won gold for Best P-O-P Display at the 2019 Promax Games Awards for its Fortnite Battle Bus display.
    Bay Cities
  • Albertsons Cos. Enhances Email Marketing Strategy

    Albertsons Cos. is honing its digital shopping experience with a number of recent enhancements that include its email marketing strategy.
  • Adidas Introduces 100% Recyclable Shoes

    The performance apparel maker's “Futurecraft Loop” initiative will manufacture shoes entirely from ocean plastics that can be returned and repurposed into another pair.
  • April 2019: CGT is on the Rise

    Technically speaking, you’re reading the final issue of Consumer Goods Technology. But we’re not going anywhere. We’ve just decided to practice what we’ve been preaching for the last few years.
  • Publicis Groupe Agrees to Acquire Epsilon

    Publicis Group entered into an agreement with Alliance Data Systems Corp. to acquire Alliance Data’s Epsilon business for a total of $4.4 billion.
  • H-E-B Gets Its Grill On

    Texas-based H-E-B recently wrapped its annual, two-week-long “Thrill of the Grill” campaign, promoting all the means necessary for grilling season with a slew of deals and a sampling event.
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