Tip of the Spear Technology: EverThreadCGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: digital image production tool EverThread. Australian Candy Brand Engages to Save Endangered AnimalsIn a partnership with the Wildlife Conservation Society, Yowie Group is using a mobile app and website to educate kids about endangered species. Seafood Maker Joins Kroger Chains in Traceability Effort On-pack QR codes at Denver-area King Soopers and City Market stores will let shoppers track the “sea to pan” journey of every fish. Adidas, Foot Locker Launch Empowerment Campaign The exclusive joint platform enlists musicians and athletes to inspire consumers to make a difference in the world. Who Is the Consumer of the Future? An authentic brand purpose will be critical for building loyalty among modern, proactive "prosumers." RangeMe Services Help Emerging Brands and Small Businesses RangeMe launched RangeMe Services to help suppliers ensure their products are shelf-ready and optimized for buyer discovery. Stella Artois Unveils Beer-Serving ‘Robot’ for the Holidays Mounted to the top of a robotic vacuum, the beer brand’s ‘bot delivers snacks and beverages directly to party guests. (It also cleans up the crumbs.) Kraft Heinz to Buy Primal Nutrition The three-year-old startup markets healthy condiments and other products under the Primal Kitchen brand. Quotient Promotes Chad Summe and Jason Young to Chief Roles Quotient promoted two of its senior leaders, Chad Summe and Jason Young. Packaged Goods Makers Embrace AI-Driven Marketing Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions. First Previous 110 111 112 113 114 Next Last
