Marketing Tactics

Developed by Accenture using tech from various partners, the solution demonstrates the business value of virtual reality testing.

Catalina, St. Petersburg, Florida, has launched an attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC level.

OSI Creative has completed its previously announced purchase of the assets of New Dimensions Research Corp.

Walmart's warehouse club chain is getting an exclusive sales window for “Caticorn” cereal before the limited-edition SKU roll out to other retailers in March.

The Reynolds Consumer Products brand has again tapped WWE star John Cena for a multimedia effort.

Take a closer look at how the Bolingbrook, IL-based retailer has bolstered its unique merchandising strategy, product assortment and in-store experience to better suit tomorrow’s shopper.

The 8-year-old brand creates products for multicultural and melanin-rich skin types and tones.

Procter & Gamble shined a spotlight on its official sponsorship of the National Football League's 2019 Super Bowl in its February edition of brandSaver.