P2PSummit: Learn New Paradigms for CPG/Retail Digital Commerce Marketing

Today’s shoppers have come to expect targeted and personalized experiences. Join senior executives from Albertsons Companies and its partners Quotient and Facebook as they share how they’re delivering targeted and optimized programming focused on driving sales during a May 16 session at the Path to Purchase Summit.

Vice president of national & shopper marketing at Albertsons Cos. and 2018 inductee to the P2PI Hall of Fame, Karen Sales, will dive into campaign results and share how CPG and retail marketers can meet shopper expectations through relevant and effective digital messages using shopper data, digital media and sales-based analytics.

Sales will be joined by chief marketing and media officer at Quotient, Jason Young, and industry manager of CPG-retail at Facebook, Carlos Garcia. The three will discuss technologies and capabilities meant to power campaigns as well as how current tactics and strategies are enabling new paradigms of digital-first marketing.

For more information about the session and P2PSummit (May 15-17 in Fort Lauderdale, FL), visit the event's website.