Jacqueline Barba
ARTICLES BY THIS AUTHOR
July 2019
July 29
Nestle, Sparkling Ice Bring Summertime Rebates to Publix
Publix teamed with Nestle and Sparkling Ice to run respective summer rebate programs administered via Snipp Interactive.
July 29
Henkel Buys into Online Hair Colorist eSalon
A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business.
July 24
Tip of the Spear Technology: YouCam for Web
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-driven makeup try-on tool YouCam for Web.
July 24
Albertsons, Unilever Run Summertime Ice Cream Program
Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.
July 23
PepsiCo to Acquire South African CPG
The U.S. giant will buy Pioneer Foods for roughly $1.7 billion as a way to expand its global footprint.
July 23
Kraft Heinz Helps Meal Planners with New App
The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists.
July 19
Best Buy Spotlights Remastered 'Crash Team Racing' Game
Best Buy recently put its weight behind the June 21 launch of Activision's Crash Team Racing Nitro-Fueled video game with plenty of support ranging from in-store demos and displays to a preorder bonus and digital support.
July 17
Honest Tea Launches Vending Machines for Good
The Coca-Cola-owned beverage company has rolled out interactive vending machines that enable shoppers to donate to charity in four U.S. cities.
July 17
Hershey Takes a Less Siloed Approach to Media Buying
At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.
July 11
Publix Ramps Up Sustainability and Sourcing Efforts
Publix has deepened its ties to the Sustainable Fisheries Partnership and the Global Sustainable Seafood Initiative, as a way to further support seafood sustainability and transparency practices.
July 10
Tip of the Spear Technology: Third Aurora's Winerytale
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-enabled self-translating wine labels from Third Aurora.
July 10
Nestle Embarks on Open Blockchain Pilot
The pilot will trace milk back to its origins as a way of bringing more transparency to the food and beverage company's supply chain.
July 09
CVS Drives App Usage with ‘H(app)iness’ Event
CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.
July 02
Gucci Slips into an AR-Enabled Try-On Tool
The luxury shoe manufacturer freshened up its mobile app with a tool that lets shoppers to virtually try on Ace sneakers.
July 02
PepsiCo Inches Closer to 'Circular Economy' for Packaging
The beverage manufacturer unveiled the various steps its water brands will take to remove plastic from their packaging processes.