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Jacqueline Barba

Associate Editor, Path to Purchase Institute

Jackie Barba has been an associate editor for P2PI.org for over a year, covering retailers including Best Buy, CVS/Pharmacy, and Ahold Delhaize. Follow her on Twitter or connect with her on LinkedIn.

Articles by this author

December 2019

The drugstore chain is betting that text alerts to ExtraCare members will get better open-rates and engagement than email blasts.

November 2019

While delivering a keynote presentation at Path to Purchase Expo earlier this month, Forrester's Brendan Witcher outlined the top investments companies should make to meet the expectations of consumers today and tomorrow.

CVS Pharmacy in October deepened its relationship with on-demand beauty service Glamsquad to exclusively launch a new line of hair care and beauty tools dubbed GSQ by Glamsquad.

Top digital executives at Kroger and Ahold Delhaize discussed narrowing their sizable reach by leveraging data, predictive analytics and the use of their digital platforms during morning sessions on the final day of the Path to Purchase Expo in Chicago.

Stop & Shop in September began piloting a fresh bread-making machine at a Milford, MA-based store as the company adds more unique elements to reverse dropping sales.

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

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