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Jacqueline Barba

Associate Editor, Path to Purchase Institute

Jackie Barba has been an associate editor for P2PI.org for over a year, covering retailers including Best Buy, CVS Pharmacy, and Ahold Delhaize. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

March 2020

Despite growing consumer demand, a lack of clear regulation is keeping traditional players out of the market.

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