Jacqueline Barba

Associate Editor, Path to Purchase Institute
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Jackie Barba has been an associate editor for P2PI.org for over a year, covering retailers including Best Buy, CVS Pharmacy, and Ahold Delhaize. Follow her on Twitter or connect with her on LinkedIn.



Accenture Acquires UK-Based Innovation Firm Happen

Accenture has acquired Happen, a privately owned innovation firm to help clients drive business growth.

Henkel Buys into Online Hair Colorist eSalon

A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business.

Nestle, Sparkling Ice Bring Summertime Rebates to Publix

Publix teamed with Nestle and Sparkling Ice to run respective summer rebate programs administered via Snipp Interactive.

Tip of the Spear Technology: YouCam for Web

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-driven makeup try-on tool YouCam for Web.

Albertsons, Unilever Run Summertime Ice Cream Program

Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.

Kraft Heinz Helps Meal Planners with New App

The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists. 

PepsiCo to Acquire South African CPG

The U.S. giant will buy Pioneer Foods for roughly $1.7 billion as a way to expand its global footprint.

Best Buy Spotlights Remastered 'Crash Team Racing' Game

Best Buy recently put its weight behind the June 21 launch of Activision's Crash Team Racing Nitro-Fueled video game with plenty of support ranging from in-store demos and displays to a preorder bonus and digital support.  

Honest Tea Launches Vending Machines for Good

The Coca-Cola-owned beverage company has rolled out interactive vending machines that enable shoppers to donate to charity in four U.S. cities.

Hershey Takes a Less Siloed Approach to Media Buying

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.