Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/30/2025
Inside Walmart’s Tech Stack
Explore how the retailer is quietly shifting automation and intelligence closer to the store floor. - 7/28/2025
What Shopper Marketers Need to Know About Back-to-School 2025
Research shows cost-conscious parents are strategic, digitally influenced and reward-driven. - 6/8/2025
Sephora Partnership To Strengthen Data Strategy for Brand Partners
A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America. - 6/5/2025
Walmart Applying Agentic AI to Optimize In-Store, Marketing Operations
The retail giant is preparing for a future in which digital agents may shop on behalf of customers. - 4/30/2025
Coca-Cola Launches 'Sprite Squad' to Engage Gen Z
The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests. - 4/16/2025
Campbell's Shakes Up Snacks Leadership
The Campbell’s Co. has revealed senior management changes. Learn more. - 3/23/2025
Mondelez Marries CTV With QR Codes for Integrated Nabisco Campaign
See how Mondelez International's digital shopping experience directed viewers to Walmart.com. - 3/12/2025
Estee Lauder Overhauls Digital Marketing Workflows With Gen AI
See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution. - 2/13/2025
Fabletics Invests in Supply Chain Planning to Expand Footprint
See how the activewear brand is evolving its end to-end planning, allocation and replenishment capabilities through a new partnership. - 6/26/2024
P2PI Announces Inaugural Storefronts Event
The Path to Purchase Institute, a CGT sister brand, announced its inaugural Storefronts event (think upfronts for in-store retail media), where brand marketers will hear directly from leading U.S. retailer media networks on their visions for 2025.
