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Jacqueline Barba

Associate Editor, Path to Purchase Institute

Jackie Barba has been an associate editor for P2PI.org and a contributing writer for Shopper Marketing magazine for over a year, covering retailers including Best Buy, CVS/Pharmacy, and Ahold Delhaize. Follow her on Twitter or connect with her on LinkedIn.

Articles by this author

March 2019

Costco found an unlikely friend in prestige beauty while seeking to make up lost ground in e-commerce, appeal to younger, more diverse shoppers and provide more quality to its members.

The paper towel brand is tying in to NCAA Tournament hype by joining forces with BuzzFeed’s social food platform for a themed video marketing campaign.

The supermarket chain is one of the latest retailers to jump on the beauty box trend with the launch of its first curated collection of sample-sized products.

The supermarket chain has been increasingly drawing attention to its wellness icons and shelf tags to help shoppers efficiently locate and explore products and personalize shopping trips.

In his session, Lancaster will discuss how Kroger uses data gathered through its customer call center to drive a range of critical business decisions and better understand shopper needs.

New technology at the retailer's test store cuts product scanning time through the Sam’s Club Now app in half, providing an easier, more efficient shopping experience.

February 2019

The cosmetics maker continues its fairly torrid innovation pace with a skin diagnostic tool designed to tackle skin-aging woes via augmented reality and artificial intelligence.

Since its digital marketplace went live in October, Albertsons has continued to add new elements including a pet category and an upcoming subscription service.

The world’s largest social food network is getting in the frozen treat space as it launches limited-edition Tasty ice cream flavors.

The home appliance manufacturer has integrated Dash's replenishment functionality into its entire new lineup of connected appliances as it aims to improve customer engagement beyond the product.

Walmart's warehouse club chain is getting an exclusive sales window for “Caticorn” cereal before the limited-edition SKU roll out to other retailers in March.

The Reynolds Consumer Products brand has again tapped WWE star John Cena for a multimedia effort.

The pet food brand is rolling out cloud-based demand planning software from solutions provider FuturMaster to more than 20 markets.

The specialty athletic retailer has made a big investment in Goat Group, an operator of e-commerce marketplaces for sneaker resales.

Take a closer look at how the Bolingbrook, IL-based retailer has bolstered its unique merchandising strategy, product assortment and in-store experience to better suit tomorrow’s shopper.

The new system gives McCormick's product developers the ability to explore flavor territories more efficiently to predict and develop new combinations from a plethora of data sources.

The 8-year-old brand creates products for multicultural and melanin-rich skin types and tones.

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