Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 9/28/2025
Oreo Turns Crosswalks Into Shoppable Experiences
A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle. - 9/25/2025
Playbook: 5 Shopper Missions Every Category Manager Should Be Watching
Understanding important missions shaping today’s shoppers can help brands better anticipate consumer attitudes and behaviors in an environment defined by lasting disruption. - 7/30/2025
Inside Walmart’s Tech Stack
Explore how the retailer is quietly shifting automation and intelligence closer to the store floor. - 7/28/2025
What Shopper Marketers Need to Know About Back-to-School 2025
Research shows cost-conscious parents are strategic, digitally influenced and reward-driven. - 6/8/2025
Sephora Partnership To Strengthen Data Strategy for Brand Partners
A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America. - 6/5/2025
Walmart Applying Agentic AI to Optimize In-Store, Marketing Operations
The retail giant is preparing for a future in which digital agents may shop on behalf of customers. - 4/30/2025
Coca-Cola Launches 'Sprite Squad' to Engage Gen Z
The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests. - 4/16/2025
Campbell's Shakes Up Snacks Leadership
The Campbell’s Co. has revealed senior management changes. Learn more. - 3/23/2025
Mondelez Marries CTV With QR Codes for Integrated Nabisco Campaign
See how Mondelez International's digital shopping experience directed viewers to Walmart.com. - 3/12/2025
Estee Lauder Overhauls Digital Marketing Workflows With Gen AI
See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution.
