Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/30/2025
Coca-Cola Launches 'Sprite Squad' to Engage Gen Z
The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests. - 4/16/2025
Campbell's Shakes Up Snacks Leadership
The Campbell’s Co. has revealed senior management changes. Learn more. - 3/23/2025
Mondelez Marries CTV With QR Codes for Integrated Nabisco Campaign
See how Mondelez International's digital shopping experience directed viewers to Walmart.com. - 3/12/2025
Estee Lauder Overhauls Digital Marketing Workflows With Gen AI
See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution. - 2/13/2025
Fabletics Invests in Supply Chain Planning to Expand Footprint
See how the activewear brand is evolving its end to-end planning, allocation and replenishment capabilities through a new partnership. - 6/26/2024
P2PI Announces Inaugural Storefronts Event
The Path to Purchase Institute, a CGT sister brand, announced its inaugural Storefronts event (think upfronts for in-store retail media), where brand marketers will hear directly from leading U.S. retailer media networks on their visions for 2025. - 5/21/2024
Tractor Supply Is Putting Its Weight Behind AI
Tractor Supply’s Al Lettera, SVP of IT, and Glenn Allison, VP of IT applications development, took the stage at CGT’s Analytics Unite event this month to talk AI implementations. - 10/17/2019
Accenture Acquires UK-Based Innovation Firm Happen
Accenture has acquired Happen, a privately owned innovation firm to help clients drive business growth. - 7/28/2019
Henkel Buys into Online Hair Colorist eSalon
A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business. - 7/28/2019
Nestle, Sparkling Ice Bring Summertime Rebates to Publix
Publix teamed with Nestle and Sparkling Ice to run respective summer rebate programs administered via Snipp Interactive.
