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Jacqueline Barba

Associate Editor, Path to Purchase Institute

Jackie Barba has been an associate editor for P2PI.org for over a year, covering retailers including Best Buy, CVS Pharmacy, and Ahold Delhaize. Follow her on Twitter or connect with her on LinkedIn.

Articles by this author

January 2020

The regional grocer tapped into Pinterest’s insights this holiday season to share festive recipes and dishes inspired by the platform's top food trends.

The department store retailer has teamed up with Tompkins Robotics to design and deploy cutting-edge parcel sortation systems.

December 2019

The deal gives Sam's Club proprietary technology and staff from WPP’s Triad Retail Media unit as the warehouse club moves its digital media operations in house.

The drugstore chain is betting that text alerts to ExtraCare members will get better open rates and engagement than email blasts.

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