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Jacqueline Barba

Associate Editor, Path to Purchase Institute

Jackie Barba has been an associate editor for P2PI.org and a contributing writer for Rise magazine for over a year, covering retailers including Best Buy, CVS/Pharmacy, and Ahold Delhaize. Follow her on Twitter or connect with her on LinkedIn.

Articles by this author

May 2019

The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups.

Just as the cannabis and CBD (or cannabidiol) industries are really ramping up, CVS/pharmacy is getting in on the hype by rolling out CBD topicals to more than 800 stores spanning eight states.

Rise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: VR/AR tools from Changecology.

Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.

The local produce-focused online grocer's new tool uses algorithms to help customers efficiently complete their shopping lists.

The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers.

Procter & Gamble tied in to the May 12 observance of Mother's Day by spotlighting two-time Paralympian, U.S. Army veteran and mom Melissa Stockwell in this month's brandSaver.

Despite the transformative change sweeping the consumer goods industry, success in the analytics practice still relies on its oldest asset: people.

April 2019

The digital native brand is expanding its exclusive retail partnership to bring the prestige hair care brand and its "Madi” chatbot to roughly 1,200 locations in the U.S.

Albertsons Cos. is honing its digital shopping experience with a number of recent enhancements that include its email marketing strategy.

The performance apparel maker's “Futurecraft Loop” initiative will manufacture shoes entirely from ocean plastics that can be returned and repurposed into another pair.

Texas-based H-E-B recently wrapped its annual, two-week-long “Thrill of the Grill” campaign, promoting all the means necessary for grilling season with a slew of deals and a sampling event.

Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery.

Best Buy chairman and chief executive officer Hubert Joly will step down and transition into the newly created role of executive chairman of the board, effective June 11. 

Kellogg's sale of the Keebler cookie business and Constellation Brands' wine drain represent ongoing disruption in the business plans of packaged goods makers.

Ahold Delhaize's Food Lion activated its Food Lion Feeds hunger relief cause platform last month by reprising a fundraiser the retailer has conducted in the past that ties donations to purchases of store-brand bags of fruit.

Best Buy has partnered with cloud-based visual merchandising software provider One Door to digitize its print-based merchandising system.

Join senior execs from Albertsons Cos., Quotient and Facebook as they share how they’re delivering targeted, personalized and optimized programming focused on driving sales during a May 16 session at the P2PSummit.

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