Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/18/2019
Toyota Targets Hispanics with New AR Experience
The auto maker has rolled out a web-based mobile ad that gives viewers an interactive look at — and into — the 2020 Corolla sedan. - 6/18/2019
A Look Inside Albertsons' Latest Flagship in Idaho
P2PI visited the new store in April to check out the latest digital capabilities and retail concepts the grocer is testing there. - 6/16/2019
Sam’s Club Gains Ground in Pet Category
Walmart-owned Sam’s Club has been expanding its pet product assortment, most recently launching The Pioneer Woman dog treat line exclusively at the warehouse club and its parent company. - 6/12/2019
Self-Care Takes Over at CVS
The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care. - 6/10/2019
Salesforce Buys Tableau in $15.7 Billion Deal
The all-stock agreement gives the CRM giant an infusion of retailer-focused business intelligence and data visualization tools. - 6/10/2019
Tip of the Spear Technology: Shopperception
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics and activation platform Shopperception. - 6/9/2019
Why Brands Should Care About Retailers as Media Companies
Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry. - 6/3/2019
New Gatorade App Helps Athletes Get Creative
The sports drink brand recently launched a mobile app that lets young athletes capture and enhance personal sports videos using animated graphics and editing tools. - 5/22/2019
Coke, Utz Grill with Bo Jackson at Jewel-Osco
The Albertsons Cos.' chain joined with the CPGs to leverage the star power of the baseball/football star turned owner of Bo Jackson Signature Foods in a seasonal sweepstakes. - 5/20/2019
Pepsi Kicks Off AR-Enabled Summer on Instagram
The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups.
