Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 5/20/2019
Pepsi Kicks Off AR-Enabled Summer on Instagram
The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups. - 5/15/2019
CVS Jumps on the CBD Train
Just as the cannabis and CBD (or cannabidiol) industries are really ramping up, CVS/pharmacy is getting in on the hype by rolling out CBD topicals to more than 800 stores spanning eight states. - 5/13/2019
Tip of the Spear Technology: Changecology
Rise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: VR/AR tools from Changecology. - 5/12/2019
L’Oreal Launches DTC Hair Color Brand
Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals. - 5/6/2019
Farmstead Taps Machine Learning to Make Smart Shopping Lists
The local produce-focused online grocer's new tool uses algorithms to help customers efficiently complete their shopping lists. - 5/5/2019
Para’Kito Uses AR to Attract Repellent Buyers
The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers. - 5/2/2019
P&G brandSaver: May 2019
Procter & Gamble tied in to the May 12 observance of Mother's Day by spotlighting two-time Paralympian, U.S. Army veteran and mom Melissa Stockwell in this month's brandSaver. - 4/30/2019
RCAS 2019 Overview: Camels, Hot Air Balloons and the Need for Change
Despite the transformative change sweeping the consumer goods industry, success in the analytics practice still relies on its oldest asset: people. - 4/29/2019
Madison Reed, Ulta Expand Partnership Nationally
The digital native brand is expanding its exclusive retail partnership to bring the prestige hair care brand and its "Madi” chatbot to roughly 1,200 locations in the U.S. - 4/24/2019
Albertsons Cos. Enhances Email Marketing Strategy
Albertsons Cos. is honing its digital shopping experience with a number of recent enhancements that include its email marketing strategy.
