Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/1/2019
PepsiCo Inches Closer to 'Circular Economy' for Packaging
The beverage manufacturer unveiled the various steps its water brands will take to remove plastic from their packaging processes. - 7/1/2019
Gucci Slips into an AR-Enabled Try-On Tool
The luxury shoe manufacturer freshened up its mobile app with a tool that lets shoppers to virtually try on Ace sneakers. - 6/27/2019
Jewel-Osco Celebrates Fab Women
The event spanned two one-hour panel discussions with four women each, more than 20 sampling stations all by women-owned or women-led brands, a raffle and live music. - 6/24/2019
Sherwin-Williams Quizzes Shoppers on Color 'Personality'
The new Color ID quiz determines the shopper's best color fit based on answers to 10 questions — such as couch and movie-watching preferences. - 6/24/2019
Costco Paves Its Own Way in E-Commerce
Although still not offering grocery items, the retailer has significantly ramped up its online assortment with seasonal items and products from national brands such as Sony, Samsung and Apple. - 6/18/2019
A Look Inside Albertsons' Latest Flagship in Idaho
P2PI visited the new store in April to check out the latest digital capabilities and retail concepts the grocer is testing there. - 6/18/2019
Rite Aid, Adobe Partner to Power Digital Transformation
To drive this customer experience initiative, the retailer partnered with Adobe to deliver seamless, personalized and connected health and wellness experiences for shoppers. - 6/18/2019
Toyota Targets Hispanics with New AR Experience
The auto maker has rolled out a web-based mobile ad that gives viewers an interactive look at — and into — the 2020 Corolla sedan. - 6/16/2019
Sam’s Club Gains Ground in Pet Category
Walmart-owned Sam’s Club has been expanding its pet product assortment, most recently launching The Pioneer Woman dog treat line exclusively at the warehouse club and its parent company. - 6/12/2019
Self-Care Takes Over at CVS
The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.
