Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 3/26/2019
MillerCoors Launches 'Smart' Beer Tap to Tweak Bud Light
Installed at five on-premise accounts, the tap lights up to deliver free rounds of Coors Light whenever Bud Light runs negative marketing messages on social- and broadcast-media channels. - 3/19/2019
Costco Bets on Prestige Beauty to Help Drive Growth
Costco found an unlikely friend in prestige beauty while seeking to make up lost ground in e-commerce, appeal to younger, more diverse shoppers and provide more quality to its members. - 3/19/2019
Bounty Taps Tasty for 'March Madness' Video Campaign
The paper towel brand is tying in to NCAA Tournament hype by joining forces with BuzzFeed’s social food platform for a themed video marketing campaign. - 3/12/2019
Jewel-Osco Introduces ‘Beauty in a Blink’ Boxes
The supermarket chain is one of the latest retailers to jump on the beauty box trend with the launch of its first curated collection of sample-sized products. - 3/10/2019
Hasbro Looks at Embracing New Tech at P2PSummit
Nathan Pendleton of Hasbro and Bill Courtney of RichContext will share how to create an ideal shopping experience by embracing technology at the Path to Purchase Summit in May. - 3/10/2019
Publix Embraces Wellness Icons
The supermarket chain has been increasingly drawing attention to its wellness icons and shelf tags to help shoppers efficiently locate and explore products and personalize shopping trips. - 3/10/2019
Kroger’s Jamie Lancaster Looks at the Power of Unused Data at RCAS
In his session, Lancaster will discuss how Kroger uses data gathered through its customer call center to drive a range of critical business decisions and better understand shopper needs. - 3/4/2019
Sam’s Club Now Tests Enhanced Scan & Go Tech
New technology at the retailer's test store cuts product scanning time through the Sam’s Club Now app in half, providing an easier, more efficient shopping experience. - 2/25/2019
L’Oreal Launches AI-Enabled Skin Diagnostic Tool
The cosmetics maker continues its fairly torrid innovation pace with a skin diagnostic tool designed to tackle skin-aging woes via augmented reality and artificial intelligence. - 2/19/2019
Albertsons Marketplace Continues to Evolve
Since its digital marketplace went live in October, Albertsons has continued to add new elements including a pet category and an upcoming subscription service.
