Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/3/2019
P2PSummit: Learn New Paradigms for CPG/Retail Digital Commerce Marketing
Join senior execs from Albertsons Cos., Quotient and Facebook as they share how they’re delivering targeted, personalized and optimized programming focused on driving sales during a May 16 session at the P2PSummit. - 3/28/2019
SE Grocers, Coca-Cola, Nabisco Team for March Madness
Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season. - 3/27/2019
TerraCycle Founder & CEO to Speak on the Future of Packaging at P2PSummit
Founder and CEO Tom Szaky will discuss the innovative waste-reduction program known as Loop, and how it aspires to be an engine for brands to catapult this new model of packaging. - 3/26/2019
MillerCoors Launches 'Smart' Beer Tap to Tweak Bud Light
Installed at five on-premise accounts, the tap lights up to deliver free rounds of Coors Light whenever Bud Light runs negative marketing messages on social- and broadcast-media channels. - 3/19/2019
Costco Bets on Prestige Beauty to Help Drive Growth
Costco found an unlikely friend in prestige beauty while seeking to make up lost ground in e-commerce, appeal to younger, more diverse shoppers and provide more quality to its members. - 3/19/2019
Bounty Taps Tasty for 'March Madness' Video Campaign
The paper towel brand is tying in to NCAA Tournament hype by joining forces with BuzzFeed’s social food platform for a themed video marketing campaign. - 3/12/2019
Jewel-Osco Introduces ‘Beauty in a Blink’ Boxes
The supermarket chain is one of the latest retailers to jump on the beauty box trend with the launch of its first curated collection of sample-sized products. - 3/10/2019
Kroger’s Jamie Lancaster Looks at the Power of Unused Data at RCAS
In his session, Lancaster will discuss how Kroger uses data gathered through its customer call center to drive a range of critical business decisions and better understand shopper needs. - 3/10/2019
Hasbro Looks at Embracing New Tech at P2PSummit
Nathan Pendleton of Hasbro and Bill Courtney of RichContext will share how to create an ideal shopping experience by embracing technology at the Path to Purchase Summit in May. - 3/10/2019
Publix Embraces Wellness Icons
The supermarket chain has been increasingly drawing attention to its wellness icons and shelf tags to help shoppers efficiently locate and explore products and personalize shopping trips.
