Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/14/2019
Best Buy CEO to Step Down, Current CFO to Take Over
Best Buy chairman and chief executive officer Hubert Joly will step down and transition into the newly created role of executive chairman of the board, effective June 11. - 4/9/2019
Strategy-Shaping M&A Continues in CPG Marketplace
Kellogg's sale of the Keebler cookie business and Constellation Brands' wine drain represent ongoing disruption in the business plans of packaged goods makers. - 4/7/2019
Food Lion Reprises Fruit Fundraiser
Ahold Delhaize's Food Lion activated its Food Lion Feeds hunger relief cause platform last month by reprising a fundraiser the retailer has conducted in the past that ties donations to purchases of store-brand bags of fruit. - 4/3/2019
Best Buy Modernizes Visual Merchandising Processes
Best Buy has partnered with cloud-based visual merchandising software provider One Door to digitize its print-based merchandising system. - 4/3/2019
P2PSummit: Learn New Paradigms for CPG/Retail Digital Commerce Marketing
Join senior execs from Albertsons Cos., Quotient and Facebook as they share how they’re delivering targeted, personalized and optimized programming focused on driving sales during a May 16 session at the P2PSummit. - 3/28/2019
SE Grocers, Coca-Cola, Nabisco Team for March Madness
Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season. - 3/27/2019
TerraCycle Founder & CEO to Speak on the Future of Packaging at P2PSummit
Founder and CEO Tom Szaky will discuss the innovative waste-reduction program known as Loop, and how it aspires to be an engine for brands to catapult this new model of packaging. - 3/26/2019
MillerCoors Launches 'Smart' Beer Tap to Tweak Bud Light
Installed at five on-premise accounts, the tap lights up to deliver free rounds of Coors Light whenever Bud Light runs negative marketing messages on social- and broadcast-media channels. - 3/19/2019
Bounty Taps Tasty for 'March Madness' Video Campaign
The paper towel brand is tying in to NCAA Tournament hype by joining forces with BuzzFeed’s social food platform for a themed video marketing campaign. - 3/19/2019
Costco Bets on Prestige Beauty to Help Drive Growth
Costco found an unlikely friend in prestige beauty while seeking to make up lost ground in e-commerce, appeal to younger, more diverse shoppers and provide more quality to its members.
