Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/9/2019
Strategy-Shaping M&A Continues in CPG Marketplace
Kellogg's sale of the Keebler cookie business and Constellation Brands' wine drain represent ongoing disruption in the business plans of packaged goods makers. - 4/7/2019
Food Lion Reprises Fruit Fundraiser
Ahold Delhaize's Food Lion activated its Food Lion Feeds hunger relief cause platform last month by reprising a fundraiser the retailer has conducted in the past that ties donations to purchases of store-brand bags of fruit. - 4/3/2019
Best Buy Modernizes Visual Merchandising Processes
Best Buy has partnered with cloud-based visual merchandising software provider One Door to digitize its print-based merchandising system. - 4/3/2019
P2PSummit: Learn New Paradigms for CPG/Retail Digital Commerce Marketing
Join senior execs from Albertsons Cos., Quotient and Facebook as they share how they’re delivering targeted, personalized and optimized programming focused on driving sales during a May 16 session at the P2PSummit. - 3/28/2019
SE Grocers, Coca-Cola, Nabisco Team for March Madness
Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season. - 3/27/2019
TerraCycle Founder & CEO to Speak on the Future of Packaging at P2PSummit
Founder and CEO Tom Szaky will discuss the innovative waste-reduction program known as Loop, and how it aspires to be an engine for brands to catapult this new model of packaging. - 3/26/2019
MillerCoors Launches 'Smart' Beer Tap to Tweak Bud Light
Installed at five on-premise accounts, the tap lights up to deliver free rounds of Coors Light whenever Bud Light runs negative marketing messages on social- and broadcast-media channels. - 3/19/2019
Costco Bets on Prestige Beauty to Help Drive Growth
Costco found an unlikely friend in prestige beauty while seeking to make up lost ground in e-commerce, appeal to younger, more diverse shoppers and provide more quality to its members. - 3/19/2019
Bounty Taps Tasty for 'March Madness' Video Campaign
The paper towel brand is tying in to NCAA Tournament hype by joining forces with BuzzFeed’s social food platform for a themed video marketing campaign. - 3/12/2019
Jewel-Osco Introduces ‘Beauty in a Blink’ Boxes
The supermarket chain is one of the latest retailers to jump on the beauty box trend with the launch of its first curated collection of sample-sized products.
