Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/16/2019
Hershey Takes a Less Siloed Approach to Media Buying
At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands. - 7/10/2019
Publix Ramps Up Sustainability and Sourcing Efforts
Publix has deepened its ties to the Sustainable Fisheries Partnership and the Global Sustainable Seafood Initiative, as a way to further support seafood sustainability and transparency practices. - 7/9/2019
Nestle Embarks on Open Blockchain Pilot
The pilot will trace milk back to its origins as a way of bringing more transparency to the food and beverage company's supply chain. - 7/9/2019
Tip of the Spear Technology: Third Aurora's Winerytale
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-enabled self-translating wine labels from Third Aurora. - 7/8/2019
CVS Drives App Usage with ‘H(app)iness’ Event
CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26. - 7/1/2019
PepsiCo Inches Closer to 'Circular Economy' for Packaging
The beverage manufacturer unveiled the various steps its water brands will take to remove plastic from their packaging processes. - 7/1/2019
Gucci Slips into an AR-Enabled Try-On Tool
The luxury shoe manufacturer freshened up its mobile app with a tool that lets shoppers to virtually try on Ace sneakers. - 6/27/2019
Jewel-Osco Celebrates Fab Women
The event spanned two one-hour panel discussions with four women each, more than 20 sampling stations all by women-owned or women-led brands, a raffle and live music. - 6/24/2019
Sherwin-Williams Quizzes Shoppers on Color 'Personality'
The new Color ID quiz determines the shopper's best color fit based on answers to 10 questions — such as couch and movie-watching preferences. - 6/24/2019
Costco Paves Its Own Way in E-Commerce
Although still not offering grocery items, the retailer has significantly ramped up its online assortment with seasonal items and products from national brands such as Sony, Samsung and Apple.
