Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/28/2019
Henkel Buys into Online Hair Colorist eSalon
A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business. - 7/23/2019
Albertsons, Unilever Run Summertime Ice Cream Program
Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence. - 7/23/2019
Tip of the Spear Technology: YouCam for Web
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-driven makeup try-on tool YouCam for Web. - 7/22/2019
PepsiCo to Acquire South African CPG
The U.S. giant will buy Pioneer Foods for roughly $1.7 billion as a way to expand its global footprint. - 7/22/2019
Kraft Heinz Helps Meal Planners with New App
The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists. - 7/18/2019
Best Buy Spotlights Remastered 'Crash Team Racing' Game
Best Buy recently put its weight behind the June 21 launch of Activision's Crash Team Racing Nitro-Fueled video game with plenty of support ranging from in-store demos and displays to a preorder bonus and digital support. - 7/16/2019
Hershey Takes a Less Siloed Approach to Media Buying
At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands. - 7/16/2019
Honest Tea Launches Vending Machines for Good
The Coca-Cola-owned beverage company has rolled out interactive vending machines that enable shoppers to donate to charity in four U.S. cities. - 7/10/2019
Publix Ramps Up Sustainability and Sourcing Efforts
Publix has deepened its ties to the Sustainable Fisheries Partnership and the Global Sustainable Seafood Initiative, as a way to further support seafood sustainability and transparency practices. - 7/9/2019
Nestle Embarks on Open Blockchain Pilot
The pilot will trace milk back to its origins as a way of bringing more transparency to the food and beverage company's supply chain.
