Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/22/2019
Kraft Heinz Helps Meal Planners with New App
The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists. - 7/18/2019
Best Buy Spotlights Remastered 'Crash Team Racing' Game
Best Buy recently put its weight behind the June 21 launch of Activision's Crash Team Racing Nitro-Fueled video game with plenty of support ranging from in-store demos and displays to a preorder bonus and digital support. - 7/16/2019
Honest Tea Launches Vending Machines for Good
The Coca-Cola-owned beverage company has rolled out interactive vending machines that enable shoppers to donate to charity in four U.S. cities. - 7/16/2019
Hershey Takes a Less Siloed Approach to Media Buying
At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands. - 7/10/2019
Publix Ramps Up Sustainability and Sourcing Efforts
Publix has deepened its ties to the Sustainable Fisheries Partnership and the Global Sustainable Seafood Initiative, as a way to further support seafood sustainability and transparency practices. - 7/9/2019
Tip of the Spear Technology: Third Aurora's Winerytale
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-enabled self-translating wine labels from Third Aurora. - 7/9/2019
Nestle Embarks on Open Blockchain Pilot
The pilot will trace milk back to its origins as a way of bringing more transparency to the food and beverage company's supply chain. - 7/8/2019
CVS Drives App Usage with ‘H(app)iness’ Event
CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26. - 7/1/2019
Gucci Slips into an AR-Enabled Try-On Tool
The luxury shoe manufacturer freshened up its mobile app with a tool that lets shoppers to virtually try on Ace sneakers. - 7/1/2019
PepsiCo Inches Closer to 'Circular Economy' for Packaging
The beverage manufacturer unveiled the various steps its water brands will take to remove plastic from their packaging processes.
