Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains including its flagship, Safeway, Randalls, Acme and Jewel-Osco, this time drumming up more of a digital presence in addition to in-store activity.
Like in years past, shoppers who purchase $20 worth of ice cream from brands including Talenti, Magnum, Popsicle, Klondike, and Good Humor receive a $5 Fandango reward in the form of a Fandango promotional code for one movie ticket or a Visa rewards virtual account credit for online purchases. The “Make Sweet Memories” program runs from May 1 through Sept. 30, and purchases can be cumulative. Shoppers redeem the reward by submitting their receipts via icecreamrewards.com.
Additionally, shoppers can “make [their] summer even sweeter” by entering a sweepstakes awarding 21 weekly winners of a year’s supply of ice cream (in the form of a $250 gift card to the respective chain) on the same dedicated microsite.
This year, the two companies embraced a more digital approach in regards to marketing the program. In addition to the entry microsite, a number of emails containing virtually clippable Just for U digital coupons prop up the program. The emails direct shoppers to icecreamrewards.com for more details.