Marketing Tactics

Procter & Gamble's hair care brand has introduced the first mass-produced bottles designed to help blind and visually impaired individuals distinguish between shampoos and conditioners.

The ultimate goal is a “circular packaging economy” that generates zero net waste, the company said.

A new report from RILA and ICSC examines the shopping habits of Gen Z and Millennial consumers, as well as how retailers are adapting to their needs.

The Path to Purchase Institute is seeking dynamic retail and CPG industry professionals who are redefining the shopper experience to speak at its 2019 Path to Purchase Summit on May 15-17 in Fort Lauderdale, Florida.

New York-based News America Marketing and Toshiba Global Commerce Solutions, Durham, North Carolina, are teaming up to revolutionize three incentive areas – at-register, in-aisle and at-home.

Procter & Gamble's subscription-based razor service has expanded to Canada, giving consumers flexible buying options.

Two strategic technologies have helped Independence Coffee Co. scale its business and stand out in a highly competitive category.