Ahold, Quotient Launch 'Performance Media' Network
Ahold Delhaize USA has announced that its e-commerce engine, Peapod Digital Labs, has launched a new digital media service. It is called Peapod Digital Labs Media Partnerships, powered by Quotient Technology.
The platform will officially launch with Peapod Digital Labs in the coming months. It will help CPG brands target, optimize and measure digital media campaigns that address all customer contact points and connect online as well as offline shopping experiences for consumers.
Peapod Digital Labs Media Partnerships will create connected solutions for CPG advertisers that will run on the digital properties of:
Ahold Delhaize USA banners Food Lion, Giant Food, Giant/Martin’s, Hannaford, Peapod and Stop & Shop
Major social platforms and third-party digital publishers
For CPG brands looking to reach active shoppers at the local brands of Ahold Delhaize USA, Peapod Digital Labs Media will provide media solutions for a variety of objectives, including driving online grocery sales, launching new products, amplifying in-store events, building brand loyalty and supporting shopper themes.
Peapod Digital Media Partnerships will achieve the above objectives through:
- Targeting shopper audiences using exclusive POS-captured purchase data from more than 25 million active shoppers.
Delivering highly relevant and actionable ad experiences with utility, including digital coupons, store locators, add-to-cart for online purchases and influencer-led social platform experiences.
Best-in-class media execution across all digital display formats and into social platforms.
Advanced analytics media measurement to optimize performance by linking ad views to shoppers’ verified purchases.
In the past year, Quotient also has launched SEG Media Hub with Southeastern Grocers and Albertsons Performance Media with Albertsons Cos.
“A hallmark of Ahold Delhaize USA’s great local brands is the close connections that each brand holds with its customers,” said JJ Fleeman, president, Peapod Digital Labs and chief e-commerce officer. “As we stand up Peapod Digital Labs, the engine that will power brands’ digital strategies, we’re pleased to launch this new platform, which will strengthen the brands’ abilities to incorporate CPG partners into the omnichannel experience each delivers and CPGs’ abilities to leverage a best-in-class technology platform to engage consumers at every stage of their shopping journeys.”
The platform is designed to efficiently grow sales through data science, media delivery and measurement, Quotient president and CEO Mir Aamir said.
“Quotient is excited to be a part of the Ahold Delhaize USA brands’ digital journeys, powering Peapod Digital Labs Media Partnerships, which will provide new, data-driven digital marketing solutions for the brands and their CPG partners,” Aamir said.