Marketing Tactics

CGT presents a roundup of cutting-edge digital tools first showcased in June at the Consumer Goods Sales & Marketing Summit.

The seasonal campaign also features snack packaging with talk bubbles that let parents write notes of love and encouragement to the kids.

Packaged goods companies can capitalize on major online sales events by helping shoppers pre-load their carts with household essentials.

CGT 'CMO of the Year' finalist Antonio Lucio is leaving HP, Inc. to join the social media giant.

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

A quartet of industry professionals — Lee Applbaum of Patron, Antonio Lucio of HP, Scott Parker of Atkins Nutritionals and Justin Woolverton of Halo Top — rounds out this year’s crop of top marketers.

Perfetti Van Melle North America has promoted its vice president of marketing to lead the company.

The effort will be driven by ModiFace, the beauty-focused AR specialist that L’Oréal acquired in March.