Marketing Tactics

The launch is yet another indication that private label is gaining steam in the U.S.

Merging the retail and e-commerce functions is one way the classic jeans brand is seeking to refit the company for growth.

Investor-backed Hometown Foods now owns the Pillsbury, Funfetti, Hungry Jack, White Lily, Jim Dandy and Martha White baking brands.

The alliance will create marketing opportunities for retailers and brands at store registers, in the aisles and also in consumer homes.

News America Marketing and Toshiba Global Commerce Solutions are teaming up to revolutionize three incentive areas – at-register, in-aisle and at-home.

Guess and short-form video platform TikTok have debuted fashion branded content in the U.S.

The beverage giant expanded its portfolio of up-and-coming brands with New England's Moxie.

Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own.