Amit Bhardwaj Joins Fred’s as Customer Experience VP

Former Marsh Supermarkets and SpartanNash exec Amit Bhardwaj joined Fred’s this month as vice president of customer experience.

As senior director of customer loyalty at Marsh, Bhardwaj increased core customer engagement for the retailer’s personalized delivery. He managed the customer loyalty, marketing and digital operations teams. 

At SpartanNash, Bhardwaj directed B2C and B2B consumer and loyalty marketing operations. He launched and extended the “Yes” loyalty card to more than 1 million households. 

Bhardwaj has been a member of the Path to Purchase Institute's faculty.