Marketing Tactics

The interactive digital platform helps farmers advance stewardship goals while aiding food companies in measuring their sustainability progress.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: experiential marketing solution provider Screemo.

The acquisition of an Australia-based health beverage maker signals Coke's first step into a category that's growing in more ways than one.

The new consumer engagement offering marks one of the first innovations driven by the cosmetics maker's March acquisition of technology house ModiFace.

The youth-oriented apparel brand views its direct-to-consumer businesses as both a growth driver and a "strategic enabler."

Rite Aid named New York-based Havas North America as its new agency of record with an emphasis on brand strategy and creative.

Dallas-based Excentus, a loyalty marketing firm recently acquired by PDI Software, resumed its relationship with Southeastern Grocers through an improved loyalty program.

The Central Group, Toronto, acquired all of Packaging Technologies Inc., a Concord, Ontario-based designer and manufacturer of high-impact graphic corrugated packaging and P-O-P displays. Packaging Technologies will continue to operate under its own name.