Marketing Tactics

The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists. 

SnapDragon, a global brand design firm, was created with Elle Morris’ acquisition of HMSDesign in Fairfield, Connecticut.

Best Buy recently put its weight behind the June 21 launch of Activision's Crash Team Racing Nitro-Fueled video game with plenty of support ranging from in-store demos and displays to a preorder bonus and digital support.  

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.

The Coca-Cola-owned beverage company has rolled out interactive vending machines that enable shoppers to donate to charity in four U.S. cities.

Kao USA chose Quotient's Ahalogy to be the social media agency for the Jergens Skincare brand.

Publix has deepened its ties to the Sustainable Fisheries Partnership and the Global Sustainable Seafood Initiative, as a way to further support seafood sustainability and transparency practices.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-enabled self-translating wine labels from Third Aurora.