Standout ‘Disruptor Brands’ Explain Their Journeys at CGSM 2019

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Standout ‘Disruptor Brands’ Explain Their Journeys at CGSM 2019

By Path to Purchase Institute staff - 08/23/2019

Chief executives from five consumer brands that successfully shook up the industry’s status quo by applying consumer insights and technology innovations will explain their “Disruptor Journey” during the 16th annual Consumer Goods Sales & Marketing Summit, which will take place Oct. 14-16 at the Boston Marriot Copley Place Hotel.

Amy Shecter of Glamsquad, Michelle Lam of True&Co., Nate Phillips of NomNomNow, Rachel Roff of Urban Skin Rx and Arnaud Plas of Prose will detail how their unique value propositions and go-to-market strategies gained wide appeal among consumers and disrupted traditional business practices in their product categories and retail channels. (For information about these standout small brands, visit consumergoods.com.)

Success in the consumer goods industry is now reserved for the companies that can move ahead of disruption and take control of change. The Consumer Goods Sales & Marketing Summit is programmed to enable companies of all sizes — from the largest traditional organizations to the newest emerging brands — to learn the strategic direction they must take to become disruptive industry forces, as well as to experience many of the new technologies that can help them get there.

CGSM’s full agenda is designed to expose attendees to the technologies and techniques they need to become disruptive forces in the industry. The informative, interactive agenda includes new technology showcases, peer-to-peer networking sessions and focused share groups in addition to a lineup of leading industry innovators and thought leaders. 

The conference will conclude with a half-day session of the invitation-only League of Leaders, a group of leading executives in the consumer goods industry who are committed to fostering best practices for the strategic use of technology to drive meaningful business growth. Members include executives from PepsiCo, Georgia-Pacific, Kimberly-Clark, Wakefern Food Corp., SAP and PwC.

For the full agenda and other information about CGSM, visit the official conference website.