Marketing Tactics

The celebrity chef will speak about his food industry experience, as well as his launch of the Pork and Mindy’s concept at retail.

The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

Mosaic, a brand activation agency that delivers consumer experiences in-store, online and in the community, added marketing veteran Justine Greenwald as its executive creative director.

Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights at a massive scale, encompassing tens of millions of households and billions of data points.

The sports drink brand recently launched a mobile app that lets young athletes capture and enhance personal sports videos using animated graphics and editing tools.