Marketing Tactics

P2PI announces its call for nominations for the 4th annual Women of Excellence Awards, recognizing female brand marketers, retailer and agency executives and solution providers.

Nielsen and Quotient partner to delivers seamless measurement and activation for data-driven marketing.

Publix teamed with Nestle and Sparkling Ice to run respective summer rebate programs administered via Snipp Interactive.

A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business.

Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.

The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists. 

SnapDragon, a global brand design firm, was created with Elle Morris’ acquisition of HMSDesign in Fairfield, Connecticut.

Best Buy recently put its weight behind the June 21 launch of Activision's Crash Team Racing Nitro-Fueled video game with plenty of support ranging from in-store demos and displays to a preorder bonus and digital support.