Tip of the Spear Technology: Third Aurora's Winerytale

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Tip of the Spear Technology: Third Aurora's Winerytale

By Jacqueline Barba - 07/10/2019

Tech startup Third Aurora recently introduced new technology that leverages augmented reality and artificial intelligence to instantly translate wine labels into over 100 languages. Essentially, AI interprets the content on the wine label, while AR projects the translated text back onto the label through a smartphone.

In 2020, the technology will be added to Third Aurora's Winerytale platform, which is aimed at connecting consumers and manufacturers by showcasing a winery's story on the product label using AR.