Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

1/31/2018
Readers' Choice Survey 2018: Supply Chain Execution
The CGT community’s preferred providers of solutions for supply chain execution including warehouse management, transportation management and load optimization.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Mobility
The CGT community’s preferred providers of solutions for managing the mobility of internal and/or external communications.

Peter Breen
1/31/2018
Readers' Choice 2018: Editors' Picks
A short list of additional vendors providing unique value to the consumer goods industry

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Consumer Experience Management
The CGT community’s preferred providers of solutions for improving consumer engagement through social media, online platforms, digital content, advertising and omnichannel management.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Digital Commerce
The CGT community’s preferred providers of solutions for BTB and B2C transactions, direct-to-consumer selling and other types of e-commerce.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Supply Chain Planning
The CGT community’s preferred providers of solutions for supply chain planning including demand forecasting and inventory optimization.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Business Intelligence
The CGT community’s preferred solution providers for business intelligence applications including reporting, analytics and data mining/warehousing.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: NPDI/PLM
The CGT community’s preferred providers of solutions for new product development (including introduction) and various aspects of product lifecycle management.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Customer Relationship Management
The CGT community’s preferred providers for customer relationship management solutions including marketing, sales force automation, customer service and category management.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Retail Execution
The CGT community’s preferred providers of solutions for executing and monitoring in-store activity to identify tasks and improve efficiency and performance.

Peter Breen