Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

1/31/2018
Readers' Choice Survey 2018: NPDI/PLM
The CGT community’s preferred providers of solutions for new product development (including introduction) and various aspects of product lifecycle management.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Customer Relationship Management
The CGT community’s preferred providers for customer relationship management solutions including marketing, sales force automation, customer service and category management.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Retail Execution
The CGT community’s preferred providers of solutions for executing and monitoring in-store activity to identify tasks and improve efficiency and performance.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Enterprise Resource Planning
The CGT community’s preferred providers of full-suite ERP solutions to empower finance, HR, CRM, BI, supply chain, PLM and other key business functions.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Trade Promotion Management
The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Consulting
The CGT community’s preferred providers for third-party strategic and tactical consulting services.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Outsourcing/IT Integration
The CGT community’s preferred providers of business outsourcing and/or IT services and integration.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Demand Data Analytics
The CGT community’s preferred providers of solutions for collecting, cleansing, analyzing and integrating point-of-sale, syndicated and other sources of downstream data.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Supply Chain Execution
The CGT community’s preferred providers of solutions for supply chain execution including warehouse management, transportation management and load optimization.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Mobility
The CGT community’s preferred providers of solutions for managing the mobility of internal and/or external communications.

Peter Breen