Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

1/31/2018
Readers' Choice Survey 2018: Enterprise Resource Planning
The CGT community’s preferred providers of full-suite ERP solutions to empower finance, HR, CRM, BI, supply chain, PLM and other key business functions.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Trade Promotion Management
The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.

Peter Breen
1/30/2018
IDC: Blockchain Spending to Hit $9.2 Billion by 2021
Over the next four years, IDC expects blockchain spending to continue growing at a compound annual growth rate of 81.2%.

Peter Breen
1/30/2018
Ralph Lauren Taps New Chief Digital Officer
Alice Delahunt steps into the new role as the venerable apparel brands bolsters its digital bench with several hires.

Peter Breen
1/30/2018
Hair Treatment Brand Opts for DTC-Only
HairSil will end limited-distribution deals with Walmart, Walgreens and Meijer to focus on e-commerce.

Peter Breen
1/30/2018
Albertsons Gets into the Digital Media Business
With help from technology partner Quotient, the grocer is formalizing its data-driven digital partnerships with consumer product manufacturers.

Peter Breen
1/30/2018
Edgewell Buys Luxury Skin Care Brand
A pioneer and innovator in the men’s skincare category, Jack Black offers a range of grooming products.

Peter Breen
1/23/2018
NRF 2018: Things You Shouldn't Have Missed
The editors of RIS News present their list of "had to see" booths at last week's National Retail Federation "Big Show" in New York.

Peter Breen
1/23/2018
Walmart Dons Its Own Blue Apron
Walmart.com is now selling more than 150 meal kits and other food boxes. Will subscription services follow?

Peter Breen
1/16/2018
Data-Driven Disruption Starts in the C-Suite

Peter Breen