Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

2/12/2018
PepsiCo Adds 'Bubly' to the Shelf
The flavored sparkling water brand helps the company move toward a healthier, lower-calorie portfolio.

Peter Breen
2/11/2018
Readers' Choice Survey 2018: Product Information Management
The CGT community’s preferred providers of solutions for managing and updating product data internally and in conjunction with retailers and other sales partners.

Peter Breen
2/8/2018
Capgemini Grabs Consumer Engagement Shop
The acquisition of LiquidHub reinforces Capgemini’s digital consulting capabilities and accelerates its portfolio shift in North America.

Peter Breen
2/6/2018
New Under Armour Shoes Give Back Energy, Data
The new running shoe line provides a cushioned ride, returns energy and connects to the athletic apparel brand's data-driven MapMyRun app.

Peter Breen
2/4/2018
Beech-Nut Selects New TPO Tool
The baby food brand selected T-Pro-Solutions' tool to help strengthen its revenue management capabilities through cross-functional post-event analytics and planning.

Peter Breen
2/4/2018
Amazon vs. The Mall
Sure, Amazon might ultimately take over the world. But don't shut off the mall lights just yet.

Peter Breen
2/1/2018
P&G Adopts E2Open's Demand Planning Tool Globally
The customized solution is designed to help P&G improve productivity and performance by using machine learning algorithms to automate much of the demand planning process.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Customer Relationship Management
The CGT community’s preferred providers for customer relationship management solutions including marketing, sales force automation, customer service and category management.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Retail Execution
The CGT community’s preferred providers of solutions for executing and monitoring in-store activity to identify tasks and improve efficiency and performance.

Peter Breen
1/31/2018
Readers' Choice Survey 2018: Enterprise Resource Planning
The CGT community’s preferred providers of full-suite ERP solutions to empower finance, HR, CRM, BI, supply chain, PLM and other key business functions.

Peter Breen