P&G Adopts E2Open's Demand Planning Tool Globally

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P&G Adopts E2Open's Demand Planning Tool Globally


Procter & Gamble will deploy E2open's next-generation demand planning solution, the solution provider announced recently.

“Today’s fast-moving markets have changed the way we look at demand planning excellence,” said Thomas Fiedler, P&G's director of supply chain planning solutions. “Just as machine learning and advanced algorithms are transforming many industries, the use of new tools to automate and streamline processes is at the core of our digital supply chain initiatives.”

The E2open solution is designed to improve productivity and performance by using machine learning algorithms to automate much of the demand planning process. Land O’Lakes, Philip Morris and Walgreens Boots Alliance are among other leading companies that have adopted the technology to automate their forecasting systems, aiming to improve productivity and accuracy by freeing planners from cumbersome, often manual tasks.

P&G partnered with E2open to customize, refine and advance the technology’s capabilities. The CPG's planners are now supported by machine learning algorithms that automatically adjust and optimize demand plans for new product launches, changes in item master data or stocking strategies, and seasonal shifts. Advanced analytics determine complex correlations between the wealth of data available to P&G, equipping planners to make better decisions in areas that are traditionally challenging such as predicting promotional lift and product introductions.

As a long-time customer, P&G was the first manufacturer to deploy E2open’s demand sensing solution globally, using POS and other real-time data to improve near-term forecast accuracy. It now is the first company to deploy the demand planning solution for global operations.

“It is an honor to be a strategic partner with Procter & Gamble and to help them advance their digital supply chain strategy,” said E2open chief executive officer Michael Farlekas. “As industry leaders, they are widely-recognized as having one of the world’s most complex and best-run supply chains."