Capgemini Grabs Consumer Engagement Shop
Capgemini has acquired LiquidHub, a digital customer engagement firm that specializes in developing and delivering compelling customer experiences. The acquisition reinforces Capgemini’s digital consulting capabilities and accelerates its portfolio shift in North America.
Launched in 2000, LiquidHub counts industry leaders among its clients notably in financial services, healthcare and life sciences. Through this acquisition, seasoned design thinkers, user-experience designers, digital architects and analytics specialists will join Capgemini’s digital teams to create experiences for clients that help to attract, acquire and retain customers.
Headquartered in Philadelphia, PA, with estimated 2017 revenues of roughly $247 million, LiquidHub aligns with Capgemini’s growth plans, which focus on digital & cloud in North America.
“LiquidHub’s passion to help clients uncover new ways to engage with their customers, supported by robust digital expertise and a strong track record in complex technology execution, was a natural fit with the end-to-end digital services that Capgemini provides,” said Capgemini chief executive officer Paul Hermelin.
By leveraging its industry knowledge and extensive client experience, LiquidHub has developed a series of marketing, sales, commerce, and service solutions across the entire engagement lifecycle. It has also built a set of highly scalable platforms-as-a-service for complete customer management.