Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

2/19/2018
Study Says Consumers Shifting Toward DTC Brands
A new study by the Interactive Advertising Bureau finds that consumers are favoring brands that are focused on direct relationships with customers and serving their evolving needs.

Peter Breen
2/19/2018
Mattress Startup Aims to Disrupt the Disruptors
Direct-to-consumer startup Kloudes vowed to disrupt the first wave of disruptors that have already driven the traditional mattress marketplace online.

Peter Breen
2/18/2018
Readers' Choice Survey Results 2018
Recognizing the top IT partners in the CGT universe across 15 critical solutions categories.

Peter Breen
2/18/2018
Trade Promotion Management Solutions Guide 2018
Experts from nine leading solutions providers discuss key challenges confronting consumer goods companies as they seek to transform their trade promotion practices. Plus, a comparison chart of 22 top TPM and TPO vendors.

Peter Breen
2/18/2018
Editor's Note: IT in the Spotlight
CGT's 18th annual Readers' Choice survey reflects the changes taking place in the consumer goods industry — and on the red carpet. (Plus, browse through the rest of CGT's February issue.)

Peter Breen
2/18/2018
Straight Talk with Accenture's John Zealley
John Zealley, senior managing director for products growth & strategy at Accenture, takes a candid look at the industry in this Q&A with CGT.

Peter Breen
2/13/2018
Nutriset Taps into Infor's Food-Specific ERP Solution

Peter Breen
2/12/2018
Basic Fun Buys K'NEX
The 25-year-old construction brand joins its new owner's growing stable of educational toys and novelties.

Peter Breen
2/12/2018
PepsiCo Adds 'Bubly' to the Shelf
The flavored sparkling water brand helps the company move toward a healthier, lower-calorie portfolio.

Peter Breen
2/12/2018
Nestle Buys Bulk of Latin American Health Food Company
Ecuador-based Terrafertil markets natural, organic, plant-based foods and healthy snacks in seven countries.

Peter Breen