Duncan Wardle Adds Innovation to CGSM '18
Do you ever wonder why you get most of your best ideas in the shower? Have you ever watched your new idea get diluted or killed as it moves through the organization's "process"? Or perhaps found yourself amazed at how other companies developed killer insights that enabled them to break into new markets or categories?
Building on his 25 years of experience with The Walt Disney Company, most recently as Vice President of Innovation and Creativity, Duncan Wardle will kick off the Consumer Goods Sales & Marketing by answering these questions while presenting attendees with a set of easy-to-use tools for confronting today's business challenges in new and different ways that deliver tangible results.
The agenda for CGSM 2018 is designed to help consumer goods executives "Confront the Consumer-Driven World." For more information or to register, visit the event's website.