Supply Chain

There is no doubt about it General Mills Corporation has entrepreneurial spirit when it comes to reaching consumers in new ways with new products. One of the company's recent new ventures, Gluten Freely, is the perfect example.

American Greetings is a well-oiled, retail-testing machine. Through the use of a robust process, test plans are prepared and executed, results at retail are analyzed, and product distribution strategies are formulated all with ease.

The formation of VCT&DG Mexico, a joint venture between Concha y Toro S.A. and Digrans S.A., now serves the Mexican market, creating synergies and a novel commercialization structure to best respond to consumer demand in that country.

While most retailers have already closed their worst performing stores and taken cost-cutting measures to stay afloat, the uncertain economic climate might lead to a substantial number of store closures in the first quarter of 2012.

Managing trade promotions efficiently and effectively can have a significant impact on the bottom line. Find out how PepsiCo integrates its Trade Funds, Trade Claims and Dispute Management to improve revenue, volume, profitability and more.