Supply Chain

Kellogg Makes Updates to Logo and Tagline
Kellogg Company announces a refresh of its iconic, 106-year-old Kellogg's brand in the most significant update of its marquee identity in company history.
Americans Name Top Retailers in 2012
While a fickle economy forced many retailers into challenging periods of deep discounting, some top retail brands have stayed above the fray. In a recent survey of Americans about brands across several retail segments, Walgreens emerged as the first ever drugstore brand of the year; Target stores was top-ranked for second straight year; and Woot.com replaced Groupon as the best daily deal web site.

Lifeway Foods Announces Major Retail Expansion

The supplier of kefir cultured dairy products is nearly tripling distribution in Target stores as well as adding new Lifeway products to Target's dairy cases.
Is Big Data Only Where You Think It Is?

Recently, a CPG social forum asked the question Is Big Data the most dominant theme this year in our industry?If you look at the amount of coverage Big Data is getting, it well may be. However, when browsing through the literature on the topic, I realized that people may be forgetting about the most obvious Big Data opportunity.
Staying Power

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
Making an Impact with Analytics

Consumer goods companies are turning to analytics to transform masses of "Big Data" into actionable insights. New research identifies how analytics are being used today and where these efforts are most successful.
Customizable Callaway

Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select their color choice on RAZR Fit's clubhead and grip, as well as a myriad of shaft model and other custom configurations.
Hershey Names CIO

The new CIO will lead The Hershey Company's Global Information Services Department, including developing global technology strategies that support the company's growth in key emerging markets around the world.
Kimberly-Clark Empowers Front-End Innovation

Like many consumer goods companies, one of Kimberly-Clarks biggest challenges was creating high-value ideas and concepts to grow new product revenue. The quantity of ideas was not the problem it was the quality. Heres a look inside the companys multi-year journey to improve results from innovation efforts.
Pacific Natural Foods Masters TPM in the Midmarket

Pacific Natural Foods makes gross margin gains with aggressive trade spend strategy.