Supply Chain

TPM: The Evolution Continues

The evolution continues. For the third year in a row, CGT and TradeInsight surveyed the consumer goods industry about this critical area to identify year over year trends.
Amstel Light Savors Complexity

Created by Droga5 New York, the integrated campaign includes print, radio, out-of-home, digital and social media activations, and highlights the sophistication, multi-dimensionality, and depth of both Amstel Light's consumers and the beer itself.
Diageo Appoints New President in Canada

A 19-year Diageo veteran will succeed current President and CEO Debra Kelly-Ennis, who has decided to leave the company.
Chasing Elephants

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
Lifeway Pilots Kiosks

The Chicago-based company is evaluating the concept with an eye toward possible expansion.
Dove Markets Real Women

For the first-time ever, every woman who uploads a photo will appear in a Dove ad, including online ads and a dynamic billboard in the world-renowned Times Square.
Patagonia Inks Customer Marketing Database Deal

The retail solution is expected to tie consumer, transactional and promotional data together, providing Patagonia with a complete 360-degree view of the customer.
Coca-Cola QR Codes Drive Consumer Engagement

Coca-Cola signed an agreement with ScanLife to position the beverage company as a pioneer in the fields of mobile marketing and managed mobile barcodes.