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Supply Chain

  • CPG Companies Step Up Mobile Marketing

    Consumer package goods companies are starting to get more innovative in using mobile applications, including rich media ads and QR codes, to have a more direct relationship with consumers. Find out the challenges these companies face when it comes to marketing budgets, and which are leading the way with mobile marketing.

  • PepsiCo Names SVP, Global Strategy and Planning

    The new SVP brings extensive experience from ABC News and will be responsible for synchronizing, coordinating and planning the company's communications efforts worldwide.

  • PepsiCo Americas Beverages Names New President

    Prior to joining PepsiCo, Debra Crew worked for companies such as Mars, Inc., Kraft Foods, and Nestle. As part of the new structure, the company will name new leaders at Gatorade and Western Europe in the coming weeks.

  • J&J Consumer Companies Boosts Ingredient Transparency

    Visitors to the site will find information about some of the topics that have been in the news, like the role of preservatives and fragrances.

  • Frito-Lay Offers New Resources for Gluten Free Snacks

    In May, the company announced a multi-year initiative to validate many of their products as gluten free, with labeling to follow.

  • Starbucks Partners for Mobile Payments

    Starbucks Coffee Company and Square, announce a broad partnership that aims to bring the best possible payment experience to both sides of the Starbucks counter.

  • GMA Reveals Keys to Growth

    According to a PwC/GMA report, consumer packaged goods companies and retailers should invest in brands by leveraging the demand chain to better identify and meet consumer needs. Find out what other key trends are revealed here.

  • P&G Taps Olympians for Social Media Campaign

    Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.

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