Skip to main content

Supply Chain

  • General Mills, Smart Balance Adopt New Web Marketing Capabilities

    Using Swoop, General Mills and Smart Balance are able to present consumers who engage relevant information they would normally seek in a secondary search.

  • Big Data Meets Trade Promotions

    Consumers are flocking to social media to have conversations about products and brands; conversations that more often than not aren't considered part of traditional TPM activities. Increasingly, the secret to running successful trade promotions will lie in integrating the rich data available across traditional TPM systems with the real-time social data streams that provide CG companies with direct insight into consumer mindsets.

  • Consumers Identify Social Media Pitfalls for Brands

    A survey from NYU found that more than half of consumers called their experience of communicating with brands via social media "disappointing" or "mediocre." The survey measured sentiment across eight different industries to rate the best and worst in social customer service. Get the results here.

  • Walmart, P&G Drive QR Code Campaign in NYC

    A truck covered with QR codes for several P&G products, including Bounty paper towel, Head & Shoulders shampoo and Iams dog food, will visit a dozen popular locations in the city throughout the month of June.

  • P&G Inks Enterprise Services Deal

    HP services and technology are being implemented to help Procter & Gamblekeep products moving on time, from production to shoppers carts in the retail store.

  • LeapFrog Appoints Chief Marketing Officer

    In this role, the new CMO is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations.

  • Vans Targets $1B Growth, Announces New Product Lines

    VF Corporation's largest action sports brand details global strategy to achieve $2.2 billion in revenues by 2016.

  • Sara Lee Names Innovation Leader for Hillshire Brands Company

    Most recently, the spin off's Chief Innovation Officer served as global vice president, marketing, writing and creative expression GBU at Newell Rubbermaid, Inc.

Related Topics

X
This ad will auto-close in 10 seconds