Supply Chain

GMA Reveals Keys to Growth
According to a PwC/GMA report, consumer packaged goods companies and retailers should invest in brands by leveraging the demand chain to better identify and meet consumer needs. Find out what other key trends are revealed here.
P&G Taps Olympians for Social Media Campaign
Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.

PepsiCo Invests in Myanmar

PepsiCo, Inc. signs an agreement with Diamond Star Co., Ltd., a unit of the Capital Diamond Star Group, to distribute PepsiCo beverage brands in Myanmar.
The Fastest Growing U.S. Retailers

Sprouts Farmers Market, Lululemon and Under Armour are among the fastest-growing retailers in the United States, according to STORES Magazine. A look at the list here highlights some of the biggest trends among consumers, including the interest surrounding organic supermarkets, high-end retail brands and mobile technologies.
NPDI Technology

This month, CGT partners with Selerant to understand how technology is being used in New Product Development and Introduction, including sustainability initiatives.
Innovative Shopping

A Clorox and Alice.com Facebook flash sale proves social commerce pays off.
Here to Stay

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.
The Innovation Solution

A sneak peek inside Praveen Gupta's new book on making innovation more pervasive, predictable and profitable.
Beyond the Brand

Pfizer Consumer Healthcare heard directly from consumers that simplified and easy access to nutritional information is what they needed. Being in the multivitamin business for 30 years, the Centrum team listened and developed Nutrition Possible to help people achieve their overall nutritional goals.
Social Collaboration Success

Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.