Supply Chain

Hormel Launches Integrated Marketing Campaign
Hormel Foods, the makers of the SKIPPY brand, are launching a new multi-faceted regional ad campaign.
Jim Beam Markets Latest Innovation
The company unveils its newest cinnamon-infused whiskey with a collection of ultimate "shot rituals" to help set the night on fire.

Swire Beverages Thrives Under Pressure

Swire Beverages unlocks the full potential of its Coca-Cola Supply Chain Network in China by transforming its operations to synchronize with real-time consumer demand across every channel.
Making Lemonade Out of Tracing Lemons

Mark Miller, VP of Supply Chain, AFS Technologies, reveals how traceability compliancy can optimize warehouse operations
2014 Tech Trends Report

CGT and Gartner Inc. team up to bring you the latest data on technology spending, adoption and trends in the consumer goods industry. Topics include supply chain analytics and visibility, S&OP, digital marketing, the product portfolio and the retailer's POV on supply chain challenges.
Mars and Wrigley's Bright Idea Pays Off

Mars Chocolate North America and Wrigley leverage illuminated racks in grocery retailers to increase sales.
Mondelez Appoints Chief Financial Officer

Most recently, Brian Gladden was Senior Vice President and CFO of Dell, Inc., the Texas-based technology company.
Betty Crocker Launches Cookbook App

Betty Crocker launches its new cookbook for iOS App to cut through the clutter and simplify cooking with smartphone or tablet.
Shell's Road to Supply Chain Excellence

Shell was the first oil and gas company to recognize that it could sense demand much like a pure-play consumer products company, creating daily forecasts that reflect current market conditions by using demand signals.
Juicy Couture to Launch in India

In addition to Juicy Couture brick and mortar locations, Indian fashion lovers will be able to immerse themselves in the LA heritage and attitude of the brand at JuicyCouture.com.