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Supply Chain

  • Coke Raises Heart Awareness

    Heidi Klum and Diet Coke launched the campaign at an all-star, first-of-its-kind "Capture the Flag" game in Los Angeles.
  • Dannon Takes a Fresh Approach to VMI

    VMI programs have been in place at CG companies for years, but leaders are just now asking: How can I gain more value? The Dannon Company Inc. seems to have the answer as it pursues VMI as a strategic initiative to strengthen retailer relationships and grow sales. Get the inside scoop here.
  • Specialized Drives Web Traffic

    With RightNow, Specialized delivers personalized customer communications, which increase Web traffic to featured product pages by 30 percent.
  • P&G Announces Organizational Changes

    P&Gs global product supply officer retires; the company announces current vice president product supply, global operations, as his successor.
  • Kimberly-Clark Drives Revenue with BI

    In the first three months, Kimberly-Clark has already realized $10 million in additional revenue by avoiding out-of-stock scenarios.
  • CPSC Launches Consumer Product Safety Info Database

    Consumers can visit www.SaferProducts.gov to submit reports of harm or risks of harm, and to search for safety information on products they own or may be considering buying.
  • DemandTec to Acquire M-Factor

    M-Factor is a software-as-a-service company that enables consumer products companies to continuously analyze, forecast, and optimize marketing investments and trade spend.
  • IBM Launches New Software and Consulting Services

    IBM is working with more than 2000 global and local brands such as global food producer Danone and 1-800-FLOWERS to ensure they are marketing to the right audience at the right time.
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