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Supply Chain

  • Kraft Attributes Business Growth to Innovation

    New products generated 10.5 percent of net revenue in 2011, up from 7.4 percent in 2009. And as Kraft Foods plans to divide into two independent public companies, the company's R&D team has a robust development pipeline that's already delivered more than 70 new products in the past year.
  • Smart Balance to Acquire Udi's

    This transformational acquisition is expected to position Smart Balance as a leader in the gluten-free category, accelerate its growth rate, and further diversify its mix toward high-growth natural brands.
  • Newell Rubbermaid Accelerates Growth of Global Writing Portfolio

    One of companys most experienced global executives will lead top global growth initiative for Sharpie, Paper Mate brands.
  • Kellogg Completes Pringles Acquisition

    The addition of the iconic snack business makes Kellogg the world's second-largest savory snack company.
  • Drivers of Value

    Faced with increasing commodity price volatility, channel complexity and the persistence of sizable trade budgets, many consumer packaged goods companies are looking to fundamentally change or upgrade their trade promotion management (TPM) capabilities.
  • TPM: The Evolution Continues

    The evolution continues. For the third year in a row, CGT and TradeInsight surveyed the consumer goods industry about this critical area to identify year over year trends.
  • A New Face for Coppertone

    Alison Sweeney, host of NBC's "The Biggest Loser" and mother of two, will help select finalists for the Facebook photo contest.
  • Amstel Light Savors Complexity

    Created by Droga5 New York, the integrated campaign includes print, radio, out-of-home, digital and social media activations, and highlights the sophistication, multi-dimensionality, and depth of both Amstel Light's consumers and the beer itself.
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