Supply Chain

National Tobacco Company Undergoes Sales Force Evolution
National Tobacco Company has doubled its business over the last five years, a feat that it strongly attributes to an adaptable sales force automation system.
The Evolution of Sales & Marketing Planning
Marketing, pricing and trade promotion activities are critical to the success of consumer products companies. The stakes are high as companies spend billions of dollars trying to grow their business. Those who can better understand, plan and predict are winning, those who cant move toward extinction.

LOreal Names Best Vlogger

L'Oreal Paris announces Dianna Hampton as the winner of the brand's search for the next rising Internet beauty vlogger.
2012 Customer Management Solutions

A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address market trends and challenges around non-traditional marketing vehicles, retail collaboration and more.
Kimberly-Clark Revamps Depend Brand

Celebrities, including the well-known actress Lisa Rinna and pro football stars Clay Matthews, DeMarcus Ware and Wes Welker, were the first to accept The Great American Try On challenge.
Diamond Foods Completes Mission Critical TPM Journey

With strong brand names, Diamond Foods often plays above its weight. When it came time to invest in its trade promotion strategy, Diamond Foods opted to take a calculated route marked rather than the more common "spend and learn" approach of larger competitors.
Sunny Delight Reduces Fuel Costs and Emissions

Sunny Delight uses clean energy trucks to reduce fuel costs and emissions with a third-party logistics company.
Diamond Gains CEO from Hostess, Kraft, P&G

Brian J. Driscoll brings extensive operations leadership in from companies like Procter & Gamble, Kraft Foods, Nestl and most recently, Hostess.
Tips for Driving More Value with Innovation

Todays consumer packaged goods companies face extreme demands on innovation and market responsiveness, but they must also quickly navigate a tangled web of product compliance mandates in order to protect profitability. Here, two industry experts share their proven tips for improving the velocity of value creation within your organization.
Unilever Partners for Sustainable Growth Strategy

Unilever signs its thirtieth strategic supplier partnership to support the company's sustainable growth ambitions.