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Supply Chain

  • Coca-Cola Details Stronger U.S. Business Model

    A series of actions that began with the acquisition of Coca-Cola Enterprises North American operations in 2010 will result in a more agile, modern, customer-focused franchise business partnership model unique to the United States.

  • Kraft Launches Expansive Brand Campaign

    The new campaign, produced by Saatchi & Saatchi New York and VSA Partners of Chicago, showcases the new CGI-generated Kool-Aid Man in television print, online and mobile creative.

  • Cascades Tissue Revamps Web Site

    The goal of the new interface of www.afh.cascades.com is to offer improved functions and tools to visitors, all under one address.

  • GE and Quirky Partner to Inspire Invention

    GE will open thousands of its most promising patents and new technologies to the Quirky community for the development of new consumer products.

  • Vita Coco Taps ERP Solution for Global Expansion

    As the most popular brand in the fastest-growing beverage category coconut water in the U.S., Vita Coco sought a scalable solution that would accommodate new international operations in Europe and Asia, with multiple currencies, intercompany billing and an integrated supply chain.

  • Fathead Accelerates Customer Acquisition Growth

    Fathead will use a solution from eWayDirect, to generate new online customers and prospects to meet its aggressive customer acquisition goals.

  • A-B InBev, DOJ Near Agreement Over Modelo Deal

    The Department of Justice filed a civil antitrust lawsuit in January challenging the proposed acquisition, saying that the $20.1 billion transaction would substantially lessen competition in the market for beer in the United States.

  • Paramount Farms, Red Bull Awarded for Brand Brilliance

    Paramount Farms, Red Bull, Chipotle and All State are the most influential and dynamic brand marketers in the U.S. marketplace today, according to the Brand Activation Association. Take an in-depth look at the winning ad campaigns that motivated consumer behavior, activated response and built brands better than the competition.

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