Nutrisystem Expands into Retail with Walmart
Nutrisystem, Inc., the No. 1 home delivery weight-loss company, is taking a major step to grow its retail presence with a new Walmart partnership. The company is now offering a 5-Day Nutrisystem Jumpstart Your Weight Loss Kit exclusively at nearly 2,000 Walmart stores.
As of March 2012, Nutrisystem generates 96 percent of its revenue selling prepared meals and grocery items that are sent directly to consumers throughout the United States (98% of sales) and Canada (2%). But across all sales channels, Nutrisystem logged revenue declines, from $509.5 million in 2010 to $401.4 million in 2011, due to lower than average sales prices and fewer customer starts. The announced retail push is speculated to be the company's much-needed attempt to reach pre-recession revenue numbers.
The new 5-Day Nutrisystem Jumpstart Your Weight Loss Kit, including 15 entrees plus desserts, a free meal planner and program guide with access to free weight loss counseling, can be purchased in-store for $44.98. There is also a 5-Day Nutrisystem kit designed for people losing weight to help manage their diabetes available in the pharmacy section of select stores.
“While there are many weight loss products in the market, this is really the first of its kind — a true diet jumpstart in a box,” explained Dawn Zier, CEO at Nutrisystem. “We’re seeing a lot of repeat business, which is important because people coming back week after week tells us that the program is working for them. By bringing our world-class weight loss solution to select Walmart stores, we will be able to make a difference in the lives of consumers we are not currently reaching.”
As of March 2012, Nutrisystem generates 96 percent of its revenue selling prepared meals and grocery items that are sent directly to consumers throughout the United States (98% of sales) and Canada (2%). But across all sales channels, Nutrisystem logged revenue declines, from $509.5 million in 2010 to $401.4 million in 2011, due to lower than average sales prices and fewer customer starts. The announced retail push is speculated to be the company's much-needed attempt to reach pre-recession revenue numbers.
The new 5-Day Nutrisystem Jumpstart Your Weight Loss Kit, including 15 entrees plus desserts, a free meal planner and program guide with access to free weight loss counseling, can be purchased in-store for $44.98. There is also a 5-Day Nutrisystem kit designed for people losing weight to help manage their diabetes available in the pharmacy section of select stores.
“While there are many weight loss products in the market, this is really the first of its kind — a true diet jumpstart in a box,” explained Dawn Zier, CEO at Nutrisystem. “We’re seeing a lot of repeat business, which is important because people coming back week after week tells us that the program is working for them. By bringing our world-class weight loss solution to select Walmart stores, we will be able to make a difference in the lives of consumers we are not currently reaching.”