Supply Chain

With new market advancements, L'Oreal's ecosystem of suppliers and vendors has grown exponentially. A new cloud analytics solution is expected help marketing and procurement gain immediate and broad access to global data to make faster and more insightful decisions.

Groupe Danone will assume the role of parent company providing additional resources allowing Happy Family to pioneer even more new products.

The new treasurer succeeds Nancy Loewe, who will continue to serve as the company's chief strategy officer.

Post plans to combine the acquired business with its Attune Foods business, a branded ready to eat cereal business Post acquired in December 2012.

If they try it, they'll buy it. That's the message the U.S. Postal Service is sending to consumer packaged goods companies and other marketers with its new mail promotion. Find out more details about this new initiative, including how it hopes to re-invigorate product sampling.

Backed by a fine-tuned social media discipline, Paramount Farms' $30-million nationally integrated marketing campaign is a big hit among consumers and transformed Wonderful Pistachios into a brand that is a social media star in its own right.

Together, Conair's Marketing and IT teams wrote a business case that would essentially transform the company's "big data" problem into actionable insights.

A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address customer- and consumer-facing trends and challenges.