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Supply Chain

  • Hostess Enlists Accenture for Re-Launch

    Accenture designed, built, and implemented a new operating model for Hostess Brands, including a new distribution system and IT systems, across all aspects of the Hostess Brands enterprise, including the sales and marketing, merchandising, manufacturing, finance and order management functions.
  • Optimizing Brand Value: How Multidomain MDM Helps CPG Manufacturers Compete in the Aisle and Hearts of Consumers

    All brands want to achieve the instant recognition of Coca-Cola, Starbucks or Gillette as customers respond instantly to these brands, reliving everything that is special about them.But a brand is more than a recognizable logo or specially designed symbol. Its a mirror of how customers perceive a company, and those perceptions reflect the value customers place on the products or services that company provides.
  • Take the Next Step: Adaptive Analytics

    Big data combined with current analytical capabilities puts us in control of backhoes relative to the shovels we dug with not long ago. The power we could and should have through these tools is great, but in many cases we fail to grasp the tools that are readily available to us.
  • Campbell's and GMCR Bring Soup to Keurig

    Campbells Fresh-Brewed Soup K-Cup packs will offer consumers the taste and experience of Campbells soups that can be prepared at the touch of a button in Keurig brewers.
  • Target App Updates Boost Mobile Experience

    Target is rolling out a series of updates to the Target app this fall, including location-based and in-store features designed to enhance the in-store experience.
  • Jarden to Acquire Yankee Candle for $1.75B

    The transaction is expected to extend Jardens portfolio of consumer brands in niche, seasonal staple categories, while creating opportunities in cross-selling, broadening the global distribution platform, and deepening Jardens talent bench.
  • Google and Nestle Reveal Android KitKat

    The creators of the world's most popular mobile platform have teamed up with the world's biggest food and beverage company to name the next release of the platform Android KitKat.
  • Kraft Names CFO from P&G

    The candidate will succeed CFO Tim McLevish in Q1 2014, and brings a wealth of consumer packaged goods experience, having worked for nearly 20 years at Procter & Gamble.
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