Supply Chain

Mondelez Invests in Demand Sensing, Forecasting
Terra Technologys Demand Sensing and Transportation Forecasting solutions help Mondelez decrease forecast error by almost 40 percent and gain supply chain efficiency in North America.
How to Ensure Your Big Data Initiatives Pay Off
Why are big data projects so essential? Because they can impact nearly every aspect of your business, from operational efficiencies and product development to customer interactions and management processes.

Mars Chocolate Introduces Fall Lineup

Mars Chocolate North America makes Halloween easy with an assortment of new sweet treats.
Hershey Launches First New Brand in 30 Years

The introduction of the Lancaster brand marks a significant milestone for The Hershey Company, and is inspired by Milton Hershey's original confection company, The Lancaster Caramel Company.
Smucker Invites Dunkin' Fans to Mug Up

The J.M. Smucker Company, makers of Dunkin' Donuts packaged coffee, is excited to announce the return of its "Mug Up" promotion.
Del Monte Updates Iconic Brands

The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior.
Mondelez Partnership Mobilizes Global Brands

Mondelez International and Google are working with Hipcricket to design and build a series of consumer-focused, mobile optimized web sites for multiple Mondelez brands.
Campbell Appoints President of Asia Pacific

Prior to joining Campbell, the candidate was President, Emerging Markets and a member of the Executive Board of Beiersdorf AG, one of the worlds leading personal care companies.
Winning the Digital Consumers Trust

If consumers dont trust how your product is represented digitally, they are not purchasing it. Adhering to GS1 standards and investing in proper distribution of your product data can help close the loop with the new wave of retail consumers.
Lessons in Brand Advocacy and Social Growth from T-Mobile

With consumers switching brands more often than ever before, the rules of customer engagement have changed for marketing, sales and customer service across all industries. As a consequence, driving brand advocacy has become the No. 1 priority. T-Mobile gets it. Using a three-step approach, the company touts 4.9 million social fans and the fastest response time across all industries on Facebook, 55 minutes to be exact.