Supply Chain

Walmart Names Two "Get on the Shelf" Winners
As Grand Prize Winners, both products will be sold on Walmart.com and receive additional online marketing support.
PGT Healthcare and Swisse Wellness Join Forces Globally
The agreement will make the Swisse Wellness range of vitamins and supplements available in Europe, Asia and Latin America over the next few years.

Unilever Agrees to Sell Three Brands

Unilever has signed an agreement for the sale of its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature for an undisclosed amount.
Kraft Foods Achieves Active Execution

In order to grow market share, the company embarked on a mobile solution strategy in March 2007 that would abandon its 100 percent paper-based retail execution system.
The Reputation Imperative

As much as reputation leaders (most frequently the senior communicator, chief marketing officer or the head of business strategy) would like to be able to tell CEOs and board members that everything is under control, the fact is when it comes to stakeholder relationship management, everything is not under control. Although most companies agree that reputation management is important, relatively few have figured out what to do about it.
McCormick Leaves a Mark on Consumers

McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off.
Newell Rubbermaid Makes a Social Impact

United and energized by social media sharing, more than 1,200 Newell Rubbermaid employee volunteers participated in its first-ever global philanthropic partnership with Habitat for Humanity International.
Straight Talk: Experts Debunk Myths Around Mobility

Mobility is still new enough to create a lot of confusion around capabilities, with some claiming it is easy to develop enterprise-level applications that seamlessly run on all platforms and devices while integrating with back-office data. Others will tell you that ROI is difficult to attain. Let our experts help you wade through the hype and understand the true potential of mobile technology.
Oh, There's No Place Like a Phone for the Holidays

Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels.
Kellogg Keeps Digital Shoppers in Mind

It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.