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Supply Chain

  • Harnessing the Power of a Closed Loop Consumer Products Mobility Ecosystem

    Discover how to integrate the standalone functionality of Retail Execution with Business Intelligence and Trade Promotion Management to provide your company with a comprehensive and unmatched sales solution.
  • Heinz Names North American Chief

    Heinz names Eduardo Luz as president of its North America division, shaking up management for the second time after Berkshire Hathaway Inc. and 3G Capital took over.
  • Girl Scouts Tap Mobile Technology

    Girl Scouts began incorporating more technology into their daily operations, outfitting staff with Verizon smartphones and mobile hotspots to manage their large service areas.
  • BLACK+DECKER Launches New Brand Identity

    BLACK+DECKER will launch new products and marketing campaigns to modernize the brand, as well as engage with its customers through a strong home-living experience.
  • Godiva Selects Agency for Social Media

    Godiva wanted a social media agency that had experience in the food and hospitality industry to help it establish a reputable social presence in the UK.
  • GUESS Launches Customer Loyalty App

    The new GUESS app merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending GUESS campaigns and promotions through their social networks.
  • What to Expect from Consumers in 2014?

    As 2014 begins, Mintel identifies four trends that are set to hit the American consumer market, examines the areas of commercial opportunity for brands and predicts what consumers will be buying this year.
  • popchips Gains New CEO

    The former Kettle Foods CEO brings a strong track record of experience at other companies such as Frito-Lay, P&G and Starbucks to his new role.
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