Supply Chain

Hillshire to Acquire Pinnacle Foods for $6.6B
On a combined basis, the companies are expected to have leading positions in key frozen, refrigerated and center of store grocery categories.
TOMY International Names CMO
The Board of Directors of TOMY Company, Ltd. has approved this appointment, as the position of Chief Marketing Officer has been vacant since mid-2013.

Snyder's-Lance Gives into Consumer Cravings

Snyder's-Lance Chief Marketing Officer Rod Troni reveals how the company is using consumer insights to reinvent the way Americans snack.
Analytics-Based Planning

Rapid developments in technology along with economic and marketplace changes continue to put pressure on salesforces to adopt new approaches. Are you ready for the next generation of customer planning?
Ick-Provisation

Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets.
Experts Debunk S&OP Myths

Many early adopters of demand-driven strategies found that focusing on S&OP enabled substantial operational improvements. Yet, there are still many myths that prevent practitioners from incorporating data and technology. Let our experts help you wade through the falsehoods to adopt best-in-class practices.
The Perks of Integrated Business Planning

Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.
Lindt & Sprungli Masters Personalized E-Commerce

Lindt & Sprngli has hit its sweet spot not only in the manufacture and innovation of chocolate, but in e-commerce with the launch of a new cloud-based web store.
The Shoppers' Journey

CGT interviews Kirk W. Wheeler, executive vice president, general manager, CPG Practice for Manthan Systems, about the prerequisites that consumer goods manufacturers must pass in order to understand and activate the new shopper's journey.
2014 Customer Management Solutions

A comparison chart of solution providers to the consumer goods industry in the areas of CRM, TPM, TPO, Salesforce Mobility, etc. Plus, experts discuss new technologies, the retailer-supplier relationship and incorporating big data for better customer insights.