Supply Chain

Mondelez Expands Mobile Futures to Australia
After a successful rollout in the United States and Brazil, the incubator is expected to shape the future of mobile marketing in Australia.
Stores Face the Retail Plague, Close Doors in 2014
This year stirred up the pot of new store closings, not because the retail industry as a whole is in crisis, but because some retailers have found it difficult (or nearly impossible) to keep up in the fast-moving, competitive retailing environment.

Hillshire to Acquire Pinnacle Foods for $6.6B

On a combined basis, the companies are expected to have leading positions in key frozen, refrigerated and center of store grocery categories.
TOMY International Names CMO

The Board of Directors of TOMY Company, Ltd. has approved this appointment, as the position of Chief Marketing Officer has been vacant since mid-2013.
Lindt & Sprungli Masters Personalized E-Commerce

Lindt & Sprngli has hit its sweet spot not only in the manufacture and innovation of chocolate, but in e-commerce with the launch of a new cloud-based web store.
The Shoppers' Journey

CGT interviews Kirk W. Wheeler, executive vice president, general manager, CPG Practice for Manthan Systems, about the prerequisites that consumer goods manufacturers must pass in order to understand and activate the new shopper's journey.
Ick-Provisation

Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets.
Mondelez International Builds The Amazing Wall

Mondelez Canada broke down traditional barriers and resurrected a new wall that connects, rather than separates, its entire sales organization.
Are you ready for digital path to purchase?

The consumer packaged goods company has never really known its shopper. Today, it can. Shopper and customer data is available in near real time through the different technologies. While it sounds enticing, it is hard work.
Experts Debunk S&OP Myths

Many early adopters of demand-driven strategies found that focusing on S&OP enabled substantial operational improvements. Yet, there are still many myths that prevent practitioners from incorporating data and technology. Let our experts help you wade through the falsehoods to adopt best-in-class practices.