Research and Reports

A comparison chart of 24 companies providing various solutions and services that help brands deliver digital incentives and other calls to action to target consumers.

A comparison chart of 24 companies providing solutions for various needs within the consumer goods supply chain, including activities related to planning and execution.

In-Depth Profiles of Leading Solution Providers

CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.

Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.

In a fast-evolving, increasingly data-driven marketplace, consumer goods companies and retailers must progress along the maturity curve in traditional analytics practices even as the number of business areas that require analytics expertise continues to explode.

CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry. Plus, industry experts provide thought leadership on challenges, opportunities, and implementation issues for companies navigating this new playing field.

April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.