With few exceptions last year, consumer behavior was more erratic than ever before. Social platforms were noisier and sales channels were more crowded, making it harder to capture attention and deliver products, let alone a great customer experience. Predicting demand and supply became a shell game.
A summer of leveling off was short-lived, and, by mid-November, certain shelves were empty again. All told, the pandemic changed how CG companies think about supply chain planning forever.
CGT spoke with a pair of executive thought leaders to learn more about changes, challenges and successes in today’s supply chain. Read on for an overview of the chats and watch the entire conversations.